How much does it cost to advertise on the radio?
Radio advertising can reach your target audience at a very reasonable cost.�Today, there are around 400 commercial radio stations in the UK.�Such wide choice allows you to tailor your radio advertising campaign effectively towards your target customers.
Why should I advertise on the radio?
Radio is getting more popular. Figures released at the beginning of 2010 show commercial radio listening has increased in the last year. The number of listeners tuning into a commercial radio station on a weekly basis now stands at a healthy 31.3 million.
Local commercial radio had a particularly successful quarter with 25.3 million listeners tuning into a commercial service every week.
(figures released by RAJAR (Radio Joint Audience Research Ltd, Feb 2010)
How do I organise a radio advertising campaign?
To create an effective radio advertising campaign you’ll have to be strategic. First you need to consider the radio station that best suits your product or service. You’ll also need to think about the time of day and the length and content of the radio advertisement. Then there is the length of the campaign which could continue for weeks, months or even a year.
If you would like some advice about your radio advertising campaign, we can help you. We deal with radio advertising campaigns designed for all budgets and we provide a free radio advertising planning service. We’ll design your campaign locally or nationally and provide a breakdown of radio advertising costs making it easy to understand.